My role:

• Integration of existing logos

• Brand positioning

• Creation of visual stories (visual storytelling)

• Development of color palettes

• Typography management

• Establishing rules for using the logo, colors and spacing

• Collaboration to refine designs based on customer feedback and ensure effective communication

• Design of branding materials (business cards, shelf talkers)

• Development of concepts and label design

• Packaging design

• Artistic direction for photo shoots